Cultivating a more personal and empathetic connection with users

UX Research I Synthesizing I User Testing I Accessibility

What is Cluey?

Cluey exists to solve the modern-day dilemma for impact-conscious consumers who want to align their purchases with their values & enable those consumers, through the collective power of the free market, to change how corporations impact people, the planet, and politics.

Cluey

We collaborated with Cluey to gain a deeper understanding of their users' perspectives, both existing and new.

Our objective was to refine the user experience on their platform. We conducted in-depth interviews with users, analyzed their platform usage patterns, and applied the insights to enhance the website.

Additionally, I conducted a comprehensive accessibility audit to ensure that the platform meets industry standards.

Project Type

UX Research, UI Design, Accessibility Audit

Methods & Tools

User testing & interviews, Figma & Figjam, User testing.com, Useallfive, Color.review, WAVE Evaluation Tool

Duration

Team

Adriana Young (design advisor), Minahill Kasher (UX researcher)

2 Months (Jun 23 - Aug23)